Marketing Specialist

Location:Nairobi
Job description:
  • Bachelor's degree in Marketing, Communications, or a related field

  • Proven experience in both digital and traditional marketing roles, with a minimum of 5 years of experience

  • Strong understanding of digital marketing channels and tools, including social media platforms, email marketing software, content management systems, and digital analytics tools

  • Experience managing digital advertising campaigns, including Google Ads, Facebook Ads, and other paid media channels

  • Familiarity with traditional marketing tactics and channels, such as print advertising, direct mail, events, and traditional media

  • Excellent written and verbal communication skills, with the ability to create compelling content for digital and traditional marketing channels

  • Strong analytical skills and attention to detail, with the ability to interpret data and make data-driven decisions

  • Creative thinker with strong problem-solving abilities and the ability to think outside the box

  • Ability to work independently and as part of a team in a fast-paced environment

  • Experience with graphic design and video editing software is a plus

  • Relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) and traditional marketing are desirable

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