Bachelor's degree in Marketing, Communications, or a related field Proven experience in both digital and traditional marketing roles, with a minimum of 5 years of experience Strong understanding of digital marketing channels and tools, including social media platforms, email marketing software, content management systems, and digital analytics tools Experience managing digital advertising campaigns, including Google Ads, Facebook Ads, and other paid media channels Familiarity with traditional marketing tactics and channels, such as print advertising, direct mail, events, and traditional media Excellent written and verbal communication skills, with the ability to create compelling content for digital and traditional marketing channels Strong analytical skills and attention to detail, with the ability to interpret data and make data-driven decisions Creative thinker with strong problem-solving abilities and the ability to think outside the box Ability to work independently and as part of a team in a fast-paced environment Experience with graphic design and video editing software is a plus Relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) and traditional marketing are desirable