Sales & Marketing Manager

Our client is seeking a dynamic and target-driven Sales & Marketing Manager to drive revenue growth through both digital engagement and field-based sales activities.

The ideal candidate must demonstrate strong marketing capabilities, proven expertise in relationship selling, and solid knowledge of institutional selling and uniform sales. This role requires a proactive professional who can convert online inquiries into confirmed sales, develop new business opportunities, and build long-term relationships with schools, corporates, and institutions.

The candidate must be able to drive and possess strong knowledge of the greater Nairobi market, including Rongai, Kitengela, Syokimau, Athi River, Thika Road, Westlands, and surrounding regions.

Key Responsibilities

Sales & Business Development

• Identify, target, and secure new business opportunities within schools, corporates, institutions, and retail markets.

• Execute effective relationship selling strategies to build and maintain long-term client partnerships.

• Promote and sell institutional products, with a strong focus on uniform sales and bulk orders.

• Prepare competitive quotations, negotiate contracts, and close sales deals.

• Achieve and exceed monthly and quarterly sales targets.

• Conduct regular client visits within the greater Nairobi region.

Marketing & Digital Sales Execution

• Manage customer inquiries across digital platforms, including WhatsApp, social media, email, and website channels.

• Convert digital leads into confirmed sales orders.

• Develop and implement marketing initiatives to increase brand visibility and product awareness.

• Promote products across Facebook, Instagram, TikTok, and other relevant platforms.

• Monitor digital sales performance and adjust strategies accordingly.

• Track competitor activity and market trends to inform pricing and positioning.

Client Relationship & Account Management

• Build and maintain strong relationships with key institutional buyers and decision-makers.

• Conduct product presentations and demonstrations to prospective clients.

• Ensure consistent follow-up on quotations and pending orders.

• Provide professional handling of customer inquiries and complaints.

• Ensure high levels of customer satisfaction and repeat business.

Operations Coordination & Reporting

• Ensure accurate order processing and coordination with stores/production teams.

• Monitor stock availability and delivery timelines.

• Maintain updated customer databases and sales records.

• Prepare and submit weekly and monthly sales performance reports.

• Account for samples issued, collections, and field expenses.

Key Requirements & Skills

• Proven Marketing Capabilities with ability to execute both digital and field marketing strategies.

• Strong expertise in Relationship Selling and account management.

• Demonstrated knowledge of Institutional Selling and Uniform Sales.

• Valid driver’s license and ability to drive confidently within Nairobi and its environs.

• Strong understanding of the greater Nairobi market (Rongai, Kitengela, etc.).

• Excellent negotiation and closing skills.

• Target-driven with strong business development orientation.

• Strong communication and presentation skills.

• Ability to work independently and meet deadlines.

• Proficiency in digital marketing platforms and basic reporting tools.