Marketing Officer

About the Role

To develop and execute marketing strategies that promote the company’s services, enhance brand visibility, attract new clients, and retain existing ones. The Marketing Officer will play a key role in driving growth through digital and traditional marketing channels. Further they will be responsible for planning and executing innovative marketing strategies that drive brand growth and marketplace expansion.

Key Responsibilities:

Strategic Marketing & Planning

• Develop and implement marketing plans aligned with business goals.

• Conduct market research to identify trends, customer needs, and competitor activities.

• Collaborate with cross-functional teams to align marketing efforts with service delivery.

Digital Marketing

• Manage social media platforms, website content, and email campaigns to give the right brand visibility to the business

• Optimize SEO and SEM strategies to increase online visibility.

• Monitor and report on digital campaign performance across all channels to determine the return on investment.

Brand Management

• Ensure consistent brand messaging across all channels in line with the agreed branding values.

• Develop promotional materials and coordinate branding initiatives that the business has identified to give them good leads and partnerships.

• Develop and execute a holistic marketing strategy that drives growth across both individuals and companies.

• Build brand visibility through storytelling, partnerships, and social media campaigns.

• Define and manage marketing KPIs, budgets, and performance metrics for approval by the management.

Client Engagement and Retention

• Conduct customer field visits to pitch on company products and services in various regions of the country.

• Collect and analyze customer feedback to improve service offerings through continual closure of feedback action items.

• Drive traffic, leads, and conversions through digital advertising, SEO, social media, and email marketing.

• Design campaigns for key safety moments to create a wave of engagement with the brand.

• Develop loyalty and referral programs that enhance customer retention and grow market reach.

• Analyze performance data to optimize conversion funnels and customer lifetime value (CLTV).

Partnerships

• Identify and reach out for industry partnerships in line with service offering and opportunities for growth.

• Ensure partnerships with relevant stakeholders are kept warm and active to continue positive associations built over time.

• Identify and collaborate with all the relevant associations for partnerships on areas of mutual interest to promote visibility and credibility to the business.

Direct Campaigns

• Define route to market plans with clear targets on both prospect meetings and conversion.

• Build and utilize databases for each business prospect area for both what business and when they would be visited for closing on business potential.

• Identify opportunities for the Company to participate in pop-ups, exhibitions, and collaborations with individuals or corporates.

• Manage cross-promotional campaigns that elevate the company’s visibility in Kenya’s safety and environment space.

• Track the return on investments for the participation in various events and campaigns.

Reporting and Analytics

• Prepare monthly marketing, partnership and cold calling route plan performance reports.

• Use analytics tools to measure campaign effectiveness and suggest improvements

• Track, analyze, and report on marketing KPIs (traffic, conversion,retention, Return On Advertizing Spend (ROAS).

• Use insights to drive continuous improvement and smarter budget allocation. 

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 3+ years’ experience in marketing, preferably in e-commerce, marketplaces, or service brands.

• Proven success in growth marketing, digital performance, and brand management.

• Hands-on experience with SEO, CRM, email automation, and Meta/Google Ads.

• Good route to marketing planning skills.

• Excellent communication, leadership, and analytical abilities.

• Entrepreneurial mindset, comfortable working in a fast-paced, build from scratch environment.

Skills:

• Good experience in marketing and partnership development.

• Proficient in MS Office; knowledge of MS Excel (analyzing spreadsheets and charts).

• Good verbal and written communication skills.

• Team Management capabilities

• Outstanding organizational and time-management abilities.

• Holder of valid driving licence

• Problem-solving and decision-making aptitude

• Ability to manage multiple tasks and priorities.