Business Development-Medical Equipment Sales
Our client, in the Healthcare sector seeks to recruit a Business Development Manager, who will drive business growth and enhance the hospital's market presence through strategic marketing and business development initiatives.
Reports to: Executive Director
Location: Nairobi
Key Responsibilities
Business Development
· Identify and pursue growth opportunities in corporate partnerships, public service, and private sectors to increase patient volumes.
· Strengthen referral networks with external healthcare facilities and specialists to boost revenue streams.
· Analyze patient demographics and market trends to identify new service opportunities aligned with community needs.
· Optimize the hospital’s service offerings in outpatient, pharmacy, laboratory, theatre, and renal services for revenue growth.
Marketing and Branding
· Create and implement effective marketing strategies to increase brand visibility and attract diverse patient groups, including insured and cash-paying clients.
· Oversee digital and traditional marketing campaigns to communicate the hospital’s value proposition.
· Monitor and improve patient experience to ensure loyalty and positive word-of-mouth referrals.
· Represent the hospital at community events, corporate meetings, and industry forums to promote its services.
Relationship Management
· Liaise with corporate clients to identify their needs and offer tailored healthcare solutions.
· Build strategic alliances with local businesses and organizations to increase patient referrals.
Cost-Cutting and Revenue Optimization
· Collaborate with the finance team to identify areas of cost reduction without compromising service quality.
· Negotiate contracts with suppliers and service providers to secure favorable terms.
· Optimize the marketing budget by focusing on high-impact, cost-effective campaigns.
· Ensure efficient utilization of resources across departments to improve operational margins
Reporting and Analysis
· Monitor and report on business development and marketing KPIs, including patient volumes, campaign ROI, and insurance claims performance.
· Conduct periodic competitor analysis to adapt strategies based on industry trends.
· Provide data-driven insights and recommendations to the executive team.
Qualifications & Educational Requirements
· Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field
· At least 5 years of experience in business development, marketing, or healthcare management preferably a hospital setting.
· Proven track record of successfully implementing cost-cutting and revenue optimization strategies.
· Excellent communication, negotiation, and relationship management skills.
· Basic understanding of medical terminology and clinical procedures.
· Proficiency in marketing tools, analytics, and CRM software.
· Candidates with expertise in medical /Pharmaceutical sales are highly encouraged to apply
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