Marketing Manager

Our Client, in the Hospitality Industry seeks to hire a Marketing Manager. The Job holder will be responsible for overseeing all aspects of the hotel's marketing activities, including developing and implementing marketing strategies, managing marketing campaigns, and analyzing marketing performance to optimize results.

This role requires strong leadership skills, strategic thinking, and a deep understanding of marketing principles and practices with a strong background in digital marketing, branding and event project management.

Key Responsibilities

·      Ensure brand consistency across all marketing materials and platforms, maintaining the hotel’s unique identity and image.

·      Plan and execute advertising campaigns, promotions, and special events to attract new guests and increase repeat bookings.

·      Develop engaging and persuasive content for various marketing channels, such as website pages, blog posts, social media, and email newsletters.

·      Developing and managing the annual marketing budget and communication plan, ensuring optimal allocation of resources to achieve strategic objectives

·      Collaborating with PR agencies to develop and implement public relations strategies that enhance the hotel's image and visibility, ensuring clear communication of goals, expectations, and timelines. Acting as hotel representative for media related enquiries.

·      Developing and maintaining relationships with key clients and outside contacts.

·      Developing and executing digital marketing campaigns to increase online visibility and drive direct bookings.

·      Preparing regular reports on the effectiveness of marketing campaigns and make data-driven recommendations for improvement.

·      Conduct competition checks, benchmarking and follow up on market trends on a regular basis.

·      Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Senior Management.

·      Take part in sales and marketing training programs.

·      Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.

Skills, Knowledge and Expertise

·      Bachelor's degree in Marketing, Business Administration, or a related field.

·      Additional certifications or training in marketing management, digital marketing, or related areas is a plus

·      At least 5 years experience in marketing management roles in the Hospitality Industry, with a track record of success in developing and executing marketing strategies.

·      In-depth knowledge of marketing principles, techniques, and best practices across various channels, including digital, social media, and traditional.

·      Familiarity with market research methods and data analysis techniques to inform marketing strategies and decision-making.

·      Strong leadership and management skills, with the ability to inspire and motivate teams to achieve goals.

·      Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners.

·      Strategic thinking and problem-solving abilities, with a focus on driving results and achieving business objectives.

·      Analytical mindset, with proficiency in interpreting data and metrics to optimize marketing performance.

·      Creative thinking and innovation, with a passion for staying ahead of industry trends and exploring new marketing opportunities