Business Development-Medical Equipment Sales

Our client, in the Healthcare sector seeks to recruit a Business Development Manager, who will drive business growth and enhance the hospital's market presence through strategic marketing and business development initiatives.

Reports to: Executive Director

Location: Nairobi

Key Responsibilities

Business Development

·         Identify and pursue growth opportunities in corporate partnerships, public service, and private sectors to increase patient volumes.

·         Strengthen referral networks with external healthcare facilities and specialists to boost revenue streams.

·         Analyze patient demographics and market trends to identify new service opportunities aligned with community needs.

·         Optimize the hospital’s service offerings in outpatient, pharmacy, laboratory, theatre, and renal services for revenue growth.

Marketing and Branding

·         Create and implement effective marketing strategies to increase brand visibility and attract diverse patient groups, including insured and cash-paying clients.

·         Oversee digital and traditional marketing campaigns to communicate the hospital’s value proposition.

·         Monitor and improve patient experience to ensure loyalty and positive word-of-mouth referrals.

·         Represent the hospital at community events, corporate meetings, and industry forums to promote its services.

Relationship Management

·         Liaise with corporate clients to identify their needs and offer tailored healthcare solutions.

·         Build strategic alliances with local businesses and organizations to increase patient referrals.

Cost-Cutting and Revenue Optimization

·         Collaborate with the finance team to identify areas of cost reduction without compromising service quality.

·         Negotiate contracts with suppliers and service providers to secure favorable terms.

·         Optimize the marketing budget by focusing on high-impact, cost-effective campaigns.

·         Ensure efficient utilization of resources across departments to improve operational margins

Reporting and Analysis

·         Monitor and report on business development and marketing KPIs, including patient volumes, campaign ROI, and insurance claims performance.

·         Conduct periodic competitor analysis to adapt strategies based on industry trends.

·         Provide data-driven insights and recommendations to the executive team.

Qualifications & Educational Requirements

·      Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field

·      At least 5 years of experience in business development, marketing, or healthcare management preferably a hospital setting.

·      Proven track record of successfully implementing cost-cutting and revenue optimization strategies.

·      Excellent communication, negotiation, and relationship management skills.

·      Basic understanding of medical terminology and clinical procedures.

·      Proficiency in marketing tools, analytics, and CRM software.

·      Candidates with expertise in medical /Pharmaceutical sales are highly encouraged to apply