Role: Marketing/Influencer Manager – Luxury Sneaker Industry - California or New York

Position Overview

Role: Marketing/Influencer Manager – Luxury Sneaker Industry

Location: On-site, Los Angeles (Pasadena), USA

Salary Range: $160,000 - $200,000 USD per year

Job Type: Full-Time

Core Responsibilities

1. Community Platform Management

• Oversee U.S. community platforms, including Discord, Reddit, Facebook Groups, and Instagram Groups.

• Drive healthy growth, user engagement, and brand alignment across platforms.

2. Content Planning & Engagement

• Develop engaging community content focused on sneaker culture and streetwear trends.

• Organize interactive activities, discussion topics, and campaigns to boost brand recognition.

3. Marketing Strategy Development

• Create platform-specific strategies based on audience behavior to maximize exposure and conversion rates.

4. Growth & Retention

• Execute campaigns, viral events, and rewards programs to grow user bases and improve retention.

• Achieve conversion goals aligned with business objectives.

5. KOL & Influencer Partnerships

• Build and maintain relationships with key influencers in sneaker and streetwear communities.

• Utilize their networks to enhance credibility and brand trust.

6. Cross-Department Collaboration

• Work with branding, marketing, and design teams to align content with strategic goals.

7. Data Monitoring & Strategy Optimization

• Analyze engagement, growth, and conversion metrics to refine community strategies for efficiency.

Candidate Requirements

Experience

• Minimum 3 years in community management or marketing, specifically in the U.S. market.

• Proven record of driving user growth and achieving measurable improvements in engagement and conversions.

Industry Knowledge

• Strong understanding of sneaker culture and streetwear fashion dynamics.

Platform Proficiency

• Skilled in managing platforms like Discord, Reddit, Facebook Groups, and Instagram Groups.

Skills

• Expert in content planning, campaign execution, and audience engagement.

• Strong analytical skills for data-driven strategy adjustments.

Language

• Native or fluent English required; bilingual proficiency in English and Chinese is an advantage.

Collaboration

• Demonstrated ability to work across departments and manage stakeholder relationships.

Must-Have Traits

• Entrepreneurial mindset with a passion for community building.

• Strong communication and organizational skills.

• Proactive and results-driven approach to problem-solving.

Company Highlights

The company operates at the intersection of luxury sneakers and digital platforms, striving to build an interactive and trend-setting community. With a focus on high-quality product exposure and seamless user engagement, the brand is redefining the boundaries of fashion marketing in the sneaker industry.