Digital Marketer

We are hiring a Digital Marketer to drive acquisition, activation, and retention on both sides of the marketplace — customers seeking construction and maintenance services, and the builders, fundis, and suppliers who fulfil them. This is a hands-on, full-funnel role for someone who can plan a campaign, write the ad copy, brief the designer, launch it, read the dashboard, and adjust — all in the same week. You'll shape how a growing platform builds trust and demand in one of Kenya's largest informal-to-formal economic sectors.

What You'll Do

• Develop and lead JaGedo's digital marketing strategy and campaign plans across Google, YouTube, Meta, and other digital channels — covering both customer acquisition and builder/service-provider growth.

• Generate digital media and creative content by working closely with the Products team and graphic designer(s), ensuring campaigns reflect live product features and service categories.

• Qualify leads generated on digital channels — responding promptly and following up until prospects convert to sign-up and verification.

• Support the development and consistent application of JaGedo's brand guidelines across every marketing touchpoint.

• Share daily updates on active channels and campaigns, and compile a consolidated weekly report for leadership.

• Lead video and podcast shoot consultants and crews — from brief to delivery — for testimonials, case studies, and brand storytelling.

• Own the creation and upkeep of JaGedo's media pack (company overview, platform stats, brand assets, success stories) for sharing with clients, partners, and builders.

• Plan and run paid campaigns, managing budget allocation and optimizing for CAC, cost-per-verified-provider, and ROAS rather than vanity metrics.

• Manage and grow JaGedo's social presence (Instagram, Facebook, X/Twitter, LinkedIn) — content calendar, community management, and responsive engagement.

• Drive SEO and local search visibility (e.g. “builders near me,” “fundi in Nairobi”) and own app store optimization (ASO) for the Play Store and App Store listings.

• Build and run lifecycle marketing — email, SMS, and WhatsApp Business — to activate new sign-ups and re-engage dormant users.

• Design and manage referral and incentive programs to accelerate word-of-mouth growth on both sides of the marketplace.

• Track performance in GA4, Meta Business Suite, and app analytics (e.g. Firebase); build dashboards that feed the daily/weekly reporting cadence.

• Identify and manage partnerships — hardware suppliers, real estate agents, fundi associations, SACCOs, or local influencers — and steward relationships with any external agencies or vendors.

What You'll Bring

• 3–5 years of hands-on digital marketing experience, ideally at a marketplace, platform, fintech, proptech, or other two-sided-growth business in Kenya or East Africa.

• A track record of running paid social and search campaigns you can defend with numbers — CAC, conversion rate, ROAS — not just reach and impressions.

• Working knowledge of SEO, content marketing, and app store optimization.

• Comfort with analytics tooling: GA4, Meta Business Suite/Ads Manager, and ideally app analytics such as Firebase or Mixpanel.

• Fluency in Kenya's digital context — M-Pesa and mobile money behavior, WhatsApp Business as a channel, and how Kenyans actually use social media and search.

• Strong copywriting instincts and enough visual/video sense to brief a designer or editor and know when the output is right.

• A builder's mindset: comfortable in a lean team, wearing multiple hats, and moving from strategy to execution without waiting for a bigger team to arrive.

Nice to Have

• Prior marketing experience in construction, real estate, home services, or another trades/blue-collar marketplace.

• Basic design or video-editing skills (Canva, CapCut, or similar) for fast-turnaround content.

• Fluency in Kiswahili and English for localized, on-the-ground content.

How Success Is Measured

• Customer and service-provider acquisition cost (CAC), tracked separately for each side of the marketplace.

• App installs, sign-up-to-verification conversion rate, and activation rate (first job posted / first job completed).

• Paid channel ROAS and organic/search share of new sign-ups over time.